Strategi Peningkatan Usaha Ikan Asin Melalui Pelatihan Digital Marketing di Pengasinan Muara Angke
Abstract
Participants are asked to understand easy strategies for promoting social media products. Speakers also discussed the value of customer reviews in their marketing plans for the goods they provide. The training participants looked enthusiastic about the content presented by the presenters. The training participants were also made aware of the shortcomings of digital marketing, namely that it cannot be done instantly and requires a lot of experience. Therefore, as a businessman you still have to learn how to use digital marketing gradually. The need for continuous and consistent learning is very necessary to continue to meet the public's sales targets. The evaluation of this activity considers the progress of the training results and the participants' experience when practicing using digital marketing. In general, the participants expressed praise and were happy with the progress of this digital marketing training perfectly. Because all participants have cellphones with digital marketing capabilities, there are no significant obstacles in realizing this community service activity.
Keywords
Full Text:
PDFReferences
Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan Digital marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2), 88–92. https://doi.org/10.32528/jpmm.v1i2.3981.
Bangsawan, S., Ms, M., Nama, G. F., & Febrian, A. (2023). Pelatihan dan Pendampingan Desain Digital Content Marketing menunjang keindahan wisata yang ditawarkan ( Ciolac et al ., 2022 ). Dalam dimulai sejak tahun 2021 dalam program “Pelatihan dan Pembinaan Pengembangan. 3(3), 1093–1101.
Farell, G., Thamrin, T., & Novid, I. (2019). Pelatihan Pemanfaatan Digital marketing Dalam Pengembangan Pemasaran Dan Kewirausahaan UKM Pada Kota Sawahlunto. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 19(1), 42. https://doi.org/10.24036/sb.0310.
Febri, F. Y., Permatasari, D., Kurniafitra, I. I., & Islamiah, W. (2022). Pelatihan Digital marketing Sebagai Upaya Pengembangan Strategi Pemasaran Produk Umkm Batik Di Kelurahan Gedog Kota Blitar. Transformasi Dan Inovasi : Jurnal Pengabdian Masyarakat, 2(1), 60–72. https://doi.org/10.26740/jpm.v2n1.p60-72.
Febriansyah, Fauziah, H., & Restilia, A. (2023). Penyuluhan dan Pelatihan Masyarakat Desa Sukadadi Melalui Strategi Digital marketing Sebagai Upaya Pengembangan UMKM. I-Com: Indonesian Community Journal, 3(2), 817–823.
Hendriadi, A. A., Sari, B. nurina, & Padilah, T. N. (2019). Pelatihan Digital marketing Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Karawang. J-Dinamika : Jurnal Pengabdian Masyarakat, 4(2), 120–125.
Lubis, T. A., Fitriaty, F., Firmansyah, F., Ekasari, N., & Siregar, A. P. (2022). Pelatihan Digital marketing sebagai Strategi Perluasan Pangsa Pasar Produk Souvenir di Desa Pudak Kabupaten Muaro Jambi. Jurnal Inovasi, Teknologi.
Dan Dharma Bagi Masyarakat, 4(1), 7–11.
Pranoto, P., Jasmani, J., & Marayasa, I. N. (2019). Pelatihan Digital marketing Untuk Peningkatan Perekonomian Anggota Karang Taruna Al Barkah Di Kampung Cicayur Tangerang. Jurnal Pengabdian Dharma Laksana, 1(2),
Thaha, S., Hatidja, S., & Hasniati, H. (2021). Pelatihan Digital marketing untuk meningkatkan Penjualan UMKM di MasaPandemiCovid-19Di Kecamatan Turikale Kabupaten Maros. ABDINE: Jurnal Pengabdian Masyarakat, 1(2), 133–139. https://doi.org/10.52072/abdine.v1i2.208.
Wijaya, A. L. (2022). Pelatihan Pemasaran Digital Bagi Remaja Karang Taruna Pemilik Online Shop di Desa Sambirejo Kec. Jiwan Kab. Madiun. Jurnal Pengabdian Mitra Masyarakat…, 4(1), 16–27. https://ejournal.amikompurwokerto.ac.id/index.php/jpmm/article/view/1324
Yuniar Rahmadieni, R., & Idar Wahyuni, E. (2023). Pelatihan Digital marketing Dalam Upaya Pengembangan Pemasaran Berbasis Teknologi Pada Umkm Di Desa Bulusulur. Jurnal Al Basirah, 2(1), 17–26. https://doi.org/10.58326/jab.v2i1.28
DOI: https://doi.org/10.52447/jpn.v4i1.7437
Refbacks
- There are currently no refbacks.