Peran Norma Pribadi dan Awarness of Consequnces Terhadap Proenviromental Behaviour Dalam Pengelolaan Bisnis Yang Dimoderasi Oleh Status Sosial Ekonomi

Koerniawan Hidajat, Rachmawati Rachmawati, Indri Wahyu Pramesti


In 2018 Jakarta produces 1,900 - 2,400 tons of plastic waste / day, the entire area produced by Jakarta is around 7000 tons of waste / day. In 2016 the big problem faced by all major cities in the world was an increase in the volume of waste. In Jakarta, the data submitted by the Head of the DKI Jakarta Sanitation Service shows that DKI Jakarta is a city with a garbage volume of 6,500 - 7,000 tons per day. In overcoming floods the Government and Penprov of DKI Jakarta have made efforts to build dams, and normalize rivers. Therefore the importance of having personal values and awareness of consequences to reduce environmental problems. The purpose of this study is to see the role of personal norms and awareness of consequences on proenvironment in managing a business that is moderated by social status. The sample used was 100 people in Jakarta who have businesses aged 20-65 years. The researcher used General Ecological Behavior (GEB) to measure pro-environment behavior, the Personal Norms Scale to measure personal norms and awareness of conscience dimensions. To test the hypothesis using multiple regression. Based on the results of the analysis conducted by researchers that personal norms play a significant role in pro-environment behavior. Personal norms are a feeling of moral obligation in acting that causes pro-environmental behavior to arise. That is, the higher the personal norm possessed by the individual, the higher the pro-environment behavior shown by the individual. Personal norms also play a significant role in economic status and Awareness of Consequences have a significant role in socio-economic status.

Full Text:



Berkowitz, L., & Daniels, L. R. (1964). Affecting the salience of the social responsibility norm:

effects of past help on the response to dependency relationships. Journal of Abnormal and

Social Psychology.


HELPING BEHAVIOR. Journal of Personality and Social Psychology.

Bronfman, N. C., Cisternas, P. C., López-Vázquez, E., De la Maza, C., & Oyanedel, J. C. (2015).

Understanding attitudes and pro-environmental behaviors in a Chilean community.

Sustainability (Switzerland).

Cameron, L. D., Brown, P. M., & Chapman, J. G. (1998). Social value orientations and decisions

to take proenvironmental action. Journal of Applied Social Psychology.

Chava, V., & Gundala, R. (2010). Effect of lifestyle, education and socioeconomic status on

periodontal health. Contemporary Clinical Dentistry.


Dietz, T., Stern, P. C., & Guagnano, G. A. (1998). Social structural and social psychological bases

of environmental concern. Environment and Behavior.

Doran, R., & Larsen, S. (2016). The Relative Importance of Social and Personal Norms in

Explaining Intentions to Choose Eco-Friendly Travel Options. International Journal of

Tourism Research.

Gärling, T., Fujii, S., Gärling, A., & Jakobsson, C. (2003). Moderating effects of social value

orientation on determinants of proenvironmental behavior intention. Journal of

Environmental Psychology.

Hansla, A., Gamble, A., Juliusson, A., & Gärling, T. (2008). The relationships between awareness

of consequences, environmental concern, and value orientations. Journal of Environmental


Joireman, J. A., Lasane, T. P., Bennett, J., Richards, D., & Solaimani, S. (2001). Integrating social

value orientation and the consideration of future consequences within the extended norm

activation model of proenvironmental behaviour. British Journal of Social Psychology.

Kaiser, F. G., Doka, G., Hofstetter, P., & Ranney, M. A. (2003). Ecological behavior and its

environmental consequences: A life cycle assessment of a self-report measure. Journal of

Environmental Psychology.

Kollmuss, A., & Agyeman, J. (2002). Mind the Gap: Why do people act environmentally and what

are the barriers to pro-environmental behavior? Environmental Education Research.

Nordlund, A. M., & Garvill, J. (2002). Value structures behind proenvironmental behavior.

Environment and Behavior.

Ojedokun, O. (2011). Attitude towards littering as a mediator of the relationship between

personality attributes and responsible environmental behavior. Waste Management.

Ryan, A., & Spash, C. L. (2008). Measuring “Awareness of environmental consequences”: Two

scales and two interpretations. CSIRO Working Paper Series.

Saegert, S. (2004). Handbook of environmental psychology. Journal of Environmental


Schwartz, S. H. (1968). Awareness of Consequences and the Influence of Moral Norms on

Interpersonal Behavior. Sociometry.

Spash, C. L. (1997). Ethics and environmental attitudes with implications for economic valuation.

Journal of Environmental Management.

Spash, C. L. (2006). Non-Economic Motivation for Contingent Values: Rights and Attitudinal

Beliefs in the Willingness To Pay for Environmental Improvements. Land Economics.

Stern, P. C. (1999). Information, incentives, and proenvironmental consumer behavior. Journal of

Consumer Policy.

Stern, P. C. (2000). New Environmental Theories: Toward a Coherent Theory of Environmentally

Significant Behavior. Journal of Social Issues.

Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory

of support for social movements: The case of environmentalism. Human Ecology Review.

Sugiyono. (2012). Metode Penelitian Kuantitatif, kualitatif dan R & D. Alfabeta.

Suppiah, V., & Sandhu, M. S. (2011). Organisational culture’s influence on tacit knowledgesharing behaviour. Journal of Knowledge Management.

Tuma, J. M., & Pratt, J. M. (1982). Clinical child psychology practice and training: A survey. ldots

of Clinical Child & Adolescent Psychology, 137(August 2012), 37–41., Gobry, F. (1999). {T}his is a title. {M}y Journal, 1, 120–

, Osment, S. E. (1980). T. A. of R. 1250-1550. … and R. H. of L. M. and R. …. R. from

http://scholar. google.


#2%5Cnhttp://scholar. google. com/scholar?hl=en&btnG=S., Caprara, G., & Fida, R.

(2008). Longitudinal analysis of the role of perceived self-efficacy for self-regulated learning

in academic continuance and achievement. … of Educational …, 100(3), 525–534., Shanker, S. (2003). Philosophy of science,

logic and mathematics in the twentieth century. … P. L. and N. Y. R. http://doi. org/10.

/978020302947., Marenbon, J. (1998). R. H. of P. I. … P. L. and N. Y. R. http://doi.

org/10. 4324/978020306227., … Keshav, S. (2007). How to Read a Paper. Work, 37(3), 83– (2008). Ethical dilemmas in research with

children and young people about their social environments. Children’s Geographies.

Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. (2010). Pro-environmental behavior: Rational

choice meets moral motivation. Annals of the New York Academy of Sciences.

Wesley Schultz, P., & Zelezny, L. (1999). Values as predictors of environmental attitudes:

Evidence for consistency across 14 countries. Journal of Environmental Psychology.

White, K. M., Smith, J. R., Terry, D. J., Greenslade, J. H., & McKimmie, B. M. (2009). Social

influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group

norms. British Journal of Social Psychology.


Damarjati, D. (2017). Jakarta Banjir di 54 Titik, Ribuan Rumah Terendam hingga 1,5 Meter.

Diakses dari tanggal 2 Oktober 2018 2017, dari

Lukhardianti. A. (2017). Volume Sampah Di Bandung Meningkat 21%. Diakses dari tanggal 2

Oktober 2018, dari

Nailufer, (2018). Balai Besar Wilayah Sungai Ciliwung Cisadane Sebut Biaya Normalisasi DAS

Kali Bekasi Rp 5 Triliun. Diakses pada tanggan 2 Oktober 2018 dari

Velarosdela, 2018. Jakarta Produksi 1.900-2.400 ton sampah plastik. Didapat pada tanggal 2

oktober 2018, dari

Wardyah. N. S. (2017). Volume Sampah hingga 1500 Ton Perhari, Medan Disebut Darurat

Sampah. Diakses dari tanggal 2 OKtober 2018 Dari

Yahya. (2018). Volume Sampah Di Surabaya Mencapai 1.628 Ton Per Hari. Diakses dari tanggal

OKtober 2018 dari


  • There are currently no refbacks.

Copyright Pusat Penelitian Fakultas Ekonomi dan Bisnis

Universitas 17 Agustus 1945 Jakarta



Hasil gambar untuk google scholar