Pengaruh Keanekaragaman Produk dan Store Atmosphere Terhadap Impulse Buying Konsumen Dengan Kualitas Pelayanan Sebagai Variabel Moderating

Harris Manurung, Ira Yana

Abstract


This study aims to analyze the effect of product diversity and store atmosphere on consumer impulse buying with service quality. The population used in this study is a sample of consumers of Toko Kharisma, with 179 respondents. In the process of collecting data, this research data is collected using a list of statements / questions or questionnaires distributed in the form of google form. Method of determining the number of eligibility of respondents using the hair method which states that the repondent can be 5 to 10 indicators. The data processing method in this study uses the SmartPLS 3 software which is used to test the hypothesis. The results of this study indicate that product diversity has a negative and insignificant effect on impluse buying, store atmosphere has a negative and insignificant effect on impluse buying, service quality has a positive and significant effect on impluse buying, moderation of service quality is unable to strengthen the effect of product diversity on impluse buying, and moderation of service quality can strengthen and significantly influence the effect of strore atmosphere on impluse buying

Full Text:

PDF

References


Amstrong, Kottler. (1997). Prinsip-prinsip Pemasaran. Erlangga, Jakarta.

Christina Widhya, U. (2010). Manajemen Ritel. Strategi Pemasaran Ritel.

Hartanto. (2008). The Buying Impulse. Journal Of Consumer Research, 2(2), 12.

Khasali. (2009). Strategi pemasaran. Manajemen Pemasaran, 5(2), 15.

Kotler & Keller. (2012). Manajemen Pemasaran. Edisi Ketigabelas. Jilid 1. Jakarta:

Erlangga.

Leonardo. (2016). Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying pada

Konsumen Matahari Department Store Ujung Berung Town Square. UIN Sunan Gunung

Djati Bandung, 2020.

Raharjani. (2010). Strategi Pemasaran Ritel. Penerbit Erlangga, Jakarta.

Tirmizi. (2009). Manajemen Pemasaran. Erlangga, Jakarta, 2(3), 10.

Tjiptono. (2011). Analisis Pengaruh Harga, Pelayanan, Atmosfer Kenyamanan dan Desain

Toko Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Gardenia

Departemen Store). Universitas Ahmad Dahlan.

Utami. (2013). Manajemen Ritel (Strategi dan Implementasi Ritel. Modern). Jakarta Salempa

EMpat.

Wusko. (2014). Metode Penelitian Administrasi. The Journal Of Consumer Research, 4(2),

Kotler, Philip & Keller. (2008).Manajemen Pemasaran. Edisi Ketigabelas. Jilid 1.

Jakarta: Erlangga.

Schanaars, S.P. 2004. Marketing strategy: A Customers-Driven Approach, New

York: The Free Press.

Assael, H. 2002. Consumer Behavior and Marketing Action. Fourth Edition.

Boston: PWS-Kent Publishing Company.

Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua

belas, PT. Indeks, Jakarta.

Amstrong, Kottler., (1997), “Prinsip-Prinsip Pemasaran”, Erlangga, Jakarta.

Cristina Widya Utami, (2006). Manajemen Ritel (Strategi dan Implementasi Ritel.

Modern); Jakarta: Salemba Empat.

Bahri, 2011. Analisis Pengaruh Harga, Pelayanan, Atmosfer Kenyamanan dan Desain Toko

Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Gardenia Departemen

Store), Universitas Ahmad Dahlan

Mawar, Putri, Fadmawati, 2014. Analisis Pengaruh Harga,Pelayanan, Lokasi dan Keragaman

Produk Terhadap Keputusan Pembelian Pada Mini Market Andina, Fakultas Ekonomi

dan Bisnis, Universitas Muhammadiyah, Surakarta

Benson, Robert J., Thomas L. Bugnitz and William B. Walton. 2007. From Business Strategy

to IT Action. Right Decisions for a Bottom Line. New Jersey: John Wiley and Sons, Inc.

Kurniawan, Denny dan Yohanes Sondang Kunto, SSi, MSc, 2013. Pengaruh Promosi dan

Store Atmosphere Terhadap Impulse Buying dengan Shopping Emotion Sebagai

Variabel Intervening Studi Kasus di Matahari Departement Store Cabang

Supermall Surabaya, Jurnal Manajemen Pemasaran Petra, Vol.1 No. 2(2013), 1-8

Sutisna, 2003. Perilaku Konsumen dan Komunikasi Pemasaran, Cetakan Ketiga.

Bandung: PT. Remaja Rosdakarya.

Christina Widhya Utami. 2010. Manajemen Ritel. Jakarta: Salemba Empat.

Bob Foster. 2008. “Manajemen Ritel”. Alfabeta, Bandung.

Levy & Weitz. 2007. Retailing Management (6th ed.). New York: McGraw-Hill I

nternational.

Berman, dan Evan, 2007. Manajemen Ritel. Penerbit Erlangga, Jakarta

C. Mowen, John dan Michael Minor. 2002. Perilaku Konsumen. Jakarta : Erlangga.

Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying

behavior. Journal Of Consumer Research, 22, 305-313.

Sutisna. 2002. Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Rosda.

Utami, Christina Whidya, 2010. Strategi Pemasaran Ritel. Indeks, Jakarta

Rook, D.W. 1987. The Buying Impulse. The Journal Of Consumer Research.

Vol.14, No.2 September 1987 (198-199).

Joseph B, George J, Mohan J. 2013. Pharmacology and traditional uses of

Mimosa Pudica. International journal of pharmaceutical sciences and drug research

;5(2) : 41-44.

Amini et al, 2011, Ahmadinejad, M. Azizi, M., J. 2011. Adoption of Internet

Banking By Iranian Customer: An Empirical Investigation. The International Journal

Of Management Science And Information Technology (Ijmist), I(1), 47-64.

Hatane Semuel, 2005. “Respons Lingkungan Berbelanja Sebagai Stimulus

Pembelian Tidak Terencana pada Toko Serba Ada (Toserba) (Studi Kasus Carrefour

Surabaya)”. Jurna Manajemen & kewirausahaan, Vol.7. No.2. http://puslit.petra.ac.id/

~puslit/journals/.

Sugiyono. 2002. Metode Penelitian Administrasi. Bandung : CV Alfabeta.

Sugiyono, (2000). Metode Penelitian Kunatitatif Kualitatif Dan R&D. Bandung

Alfabeta.

Augusty, Ferdinand. 2006. Metode Penelitian Manajemen: Pedoman Penelitian

untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang: Universitas Diponegoro.

Rao, Purba. (2006). Measuring Consumer Perception Through Factor Analysis.

The Asian Manager (February-March).


Refbacks

  • There are currently no refbacks.


Copyright Pusat Penelitian Fakultas Ekonomi Bisnis dan Ilmu Sosial

Universitas 17 Agustus 1945 Jakarta

Pengunjung