Challenge in Communicating Scholarship Information. A Case Study in Developing Country, Suriname

Ruiz Levay Jonothan Kartoredjo, Nurul Hasfi

Abstract


Communication is not just about the process of transmitting information, but also requires a well-crafted strategy. Communication strategies are built on a foundation of clear objectives, thoughtful planning, and an understanding of how different communication channels can be used to achieve specific goals. Not having any communication strategy could lead to many issues. This research is done in Suriname because of its education challenges, specifically in communicating scholarship information to the public. A qualitative case study is conducted using in-depth interviews, qualitative data analysis approach and 11 purposive informants to investigate how scholarship information is communicated at the Bureau Education Information and Study Facilities (BOS) in Suriname. This study applied the theory of the Montreal School Approach to Communicative Constitution of Organizations that will explain how organizations are formed and represented through ongoing interactions based on five phases of translations. The study found that BOS is responsible for disseminating information about international scholarships and is reliable in the process but lacks extensive communication policies. However, students in Suriname face challenges due to poor communication of scholarship information. Based on the findings, this study includes suggestions such as the need for creating engaging content to communicate scholarship information and utilizing other communication channels to reach a wider audience

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DOI: https://doi.org/10.52447/promedia.v9i1.6789

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