Transformasi Media Penyiaran Digital dalam Strategi Komunikasi Publik: Sebuah Tinjauan Literatur Sistematis
Abstract
Penelitian ini bertujuan untuk memetakan dan menyintesis lanskap penelitian mengenai perpotongan antara transformasi penyiaran digital dengan strategi komunikasi publik, mengkaji bagaimana Media Layanan Publik (PSM) beradaptasi terhadap disrupsi teknologi sambil mempertahankan mandatnya. Metode yang digunakan adalah Tinjauan Literatur Sistematis (SLR) mengikuti pedoman PRISMA. Pencarian komprehensif pada basis data utama menghasilkan 20 studi relevan yang dianalisis menggunakan sintesis tematik kualitatif. Hasil utama mengidentifikasi enam tema kunci, termasuk evolusi penyiaran ke ekosistem Over-the-Top (OTT), adaptasi komunikasi ke model partisipatif, dan transformasi organisasional melalui konvergensi ruang redaksi. Temuan menunjukkan bahwa adopsi teknologi berjalan cepat, namun adaptasi strategis dan organisasional sering kali lebih lambat dan kompleks. Orisinalitas studi ini terletak pada sintesis komprehensifnya yang menghubungkan inovasi teknologi, strategi, dan organisasi. Nilainya adalah menyediakan panduan berbasis bukti bagi praktisi dan pembuat kebijakan, serta mengidentifikasi arah penelitian masa depan mengenai model monetisasi berkelanjutan dan implikasi etis dari teknologi baru.
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DOI: https://doi.org/10.52447/promedia.v12i1.8699
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